In today’s digital age, social media has become an essential tool for businesses and individuals alike to connect with their audience, build brand awareness, and drive meaningful engagement. However, with the ever-increasing number of platforms and the constant need to stay active and relevant, managing social media can be a daunting task. That’s why social media management tools have become a necessity for marketers and businesses of all sizes. In this comprehensive guide, we will explore the top tools available in 2023 to help you stay on top of your social media game and achieve your marketing goals.
Why Do You Need Social Media Management Tools?
Before we dive into the top social media management tools, let’s take a moment to understand why they are essential for any digital marketing agency. Social media management tools can streamline your workflows, save you time, and ensure your content reaches the right audience at the right time. These tools offer a range of features, including post scheduling, content creation, analytics, engagement, and team collaboration, all designed to help you work more efficiently and effectively. With the right social media management tool, you can stay organized, track performance, and optimize your campaigns for maximum impact.
Top Social Media Management Tools for Small-to-Medium Businesses
If you’re a small-to-medium-sized business looking for a social media management tool that fits your budget and needs, the following tools are worth considering
Buffer is an intuitive and streamlined social media management platform trusted by small businesses and individual creators alike. With a forever free plan and affordable paid plans starting at just $6 per month per channel, Buffer offers a range of features to help you drive meaningful engagement and results on social media. From post scheduling and engagement to analytics and team collaboration, Buffer has everything you need to manage your social media presence effectively. Customers love Buffer for its clean and intuitive interface, friendly customer support, and helpful content.
Hootsuite is one of the biggest names in social media management, trusted by over 18 million people and more than eight hundred Fortune 1000 companies. With plans starting at $99 per month, Hootsuite offers a comprehensive platform that allows you to curate and schedule content, measure social metrics, run social media ads, and more. Its key features include social media monitoring, connecting with over 35 social media networks, and bulk-scheduling social media posts. If you’re looking for an all-in-one solution, Hootsuite might be the right choice for your business.It will be very useful for you if you have a digital marketing agency.
Sprout Social combines several social media tools into one platform, making it a popular choice for small-to-medium businesses. With plans starting at $89 per user per month, Sprout Social offers features like social media scheduling, monitoring, analytics, and customer relationship management (CRM). Many social media managers praise Sprout Social for its amazing reports, which can be downloaded and shared with managers or clients without any editing. If you value comprehensive reports and CRM features, Sprout Social might be the right tool for you.
Agora Pulse is an all-in-one social media scheduling platform with a range of features to simplify your social media management. With plans starting at $99 per month, Agora Pulse offers unique features like competitor analysis and social listening. Its user-friendly interface and affordable price point make it a popular choice among small-to-medium businesses. If you’re looking for a tool that combines scheduling, responding, and reporting features, Agora Pulse might be the right fit for your business.
Sendible is a social media management tool built specifically for agencies with multiple clients. With plans starting at $29 per month, Sendible offers features like customizable dashboards, integration with Canva graphics editor, royalty-free image search, and YouTube search. It also provides automation for repetitive tasks, helping you save time. If you’re an agency looking for a tool to manage multiple clients and streamline your social media efforts, Sendible might be the right choice for you.
eClincher is a best-in-class social media management software designed to simplify your social media workflow. With plans starting at $59 per month, eClincher offers features like post scheduling, social inbox for message responses, and social media performance analysis. Its unique features include auto-posting with smart queues and RSS feeds, a media library for your images, and a social media influencer search. If you’re looking for a tool that combines scheduling, responding, and analyzing features, eClincher might be the right fit for your business.
7. Social Pilot
Social Pilot is a simple and cost-effective social media management tool suitable for teams and agencies. With plans starting at $30 per month, Social Pilot offers features like content scheduling, analytics, and client management. Its curated content suggestions and white-label reports make it a popular choice among marketers. If you’re looking for an affordable tool with content curation and client management features, Social Pilot might be the right choice for you.
CoSchedule is known for its #1 social media calendar and its all-in-one marketing platform. With plans starting at $39 per user per month, CoSchedule offers features like social media post management, content collaboration, and project organization. Its ReQueue feature helps you automatically find optimal posting times and fill gaps in your social media schedule with your best posts. If you’re looking for a tool to organize your marketing projects and optimize your social media posting, CoSchedule might be the right fit for you.
MavSocial is a social media management tool with a focus on visual content. With plans starting at $19 per month, MavSocial offers features like post scheduling, social media monitoring, and a digital library for managing multimedia content. It also allows you to repeat your social media posts for a specified duration. If you’re looking for a tool to manage visual content and streamline your social media efforts, MavSocial might be the right choice for your business.
Crowdfire is a social media management tool that offers features beyond scheduling content. With a free plan and paid plans starting at $9.99 per month, Crowdfire allows you to manage your Twitter account, follow and unfollow users, and suggests articles for sharing. Its unique value lies in its ability to connect your blogs, YouTube channel, and online shops, automatically creating social media posts for every update on your sites. If you’re looking for a tool that integrates with your various online platforms, Crowdfire might be the right choice for you.
Top Social Media Management Tools for Enterprise Businesses
If you’re an enterprise business looking for a social media management tool that can handle the scale and complexity of your operations, the following tools are worth considering:
Sprinklr is a social engagement platform that helps enterprises connect and serve their customers across any channel at scale. With a focus on social engagement, Sprinklr enables teams to collaborate effectively, reach, listen to, and engage customers on more than 25 social channels. While pricing information is not readily available, you can request a demo on their website to learn more about how Sprinklr can help your enterprise.
Oktopost is a social media management platform catered to B2B marketers. With a focus on generating leads through social media and quantifying the business value of your efforts, Oktopost offers a range of features for managing your social media presence effectively. To find out more about Oktopost, you can book a demo with their team.
Brandwatch, formerly Falcon.io, offers a comprehensive social media management tool that combines all the necessary features in one platform. From social media management and engagement to analytics and customer experience management, Brandwatch has it all. It also provides a DIY landing page builder for your marketing campaigns. To learn more about Brandwatch, you can book a demo with their team.
HubSpot’s social media management tools are part of their all-in-one marketing software, designed to help businesses organize and optimize their marketing efforts. With plans starting at $50 per month, HubSpot integrates social media, email, SEO, and CRM into a single platform. This integration allows you to compare results across your marketing channels and measure your social ROI effectively. To get a full demo of HubSpot’s marketing suite, you can visit their website
Khoros, formerly known as Spredfast, is a social media software used by some of the world’s biggest companies to handle all aspects of their social media management. While specific pricing information is not readily available, Khoros offers a range of features for enterprise social media management.
Reputation, formerly NUVI, provides real-time data visualization and social media insights to help you make informed decisions about your social media strategy. With tools for publishing, engagement, and analytics, Reputation offers a comprehensive suite of features for efficient social media management.
Choosing the Right Social Media Management Tool
With so many social media management tools available, choosing the right one for your business can be challenging. It’s important to consider factors such as your budget, the size of your business, your specific needs, and the features offered by each tool. Additionally, it can be helpful to read customer reviews and seek recommendations from fellow marketers to gain insights into the pros and cons of each tool. Ultimately, the right social media management tool should align with your goals and make your social media management efforts more efficient and effective.
In this ultimate guide to social media management in 2023, we explored the top tools available for businesses of all sizes. From Buffer and Hootsuite to Sprout Social and CoSchedule, each tool offers unique features that can streamline your social media workflows and help you achieve your marketing goals. For small-to-medium businesses, tools like Buffer and Hootsuite provide affordable and user-friendly solutions, while enterprise businesses can benefit from platforms like Sprinklr and HubSpot. By choosing the right social media management tool for your business, you can stay on top of your social media game and drive meaningful engagement with your audience. Read more forbes article