Curiosity is a human trait that makes us want to discover what lies beyond the horizon, over the ocean or what can be seen and experienced from the top of a beckoning mountain. It makes humans take risks that are both life-threatening and potentially rewarding and life-changing. George Mallory, the English mountaineer, and explorer who […]
6 Social Media Networks to Watch Read More »
As I was writing this article about Social Media trends I remembered a quote that I had come across a while back from Bill Gates of Microsoft… “We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don’t let yourself be lulled into inaction.”
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These figures reveal the huge black hole that our time disappears into when we visit Facebook, Twitter or YouTube or other social media sites. One in every 7 people on Earth is on Facebook ( This number is calculated by dividing the planets 7 billion people by Facebook’s 1 billion users) People spend 746 billion minutes per
20 Social Media Statistics Read More »
How can you be persuasive with consumers on social media? One of the best books on persuasion is called Influence, in which author Robert Cialdini describes six elements of effective persuasion. I share those tactics below and analyze how they can best be applied to a social media audience. 1. Reciprocation – The Oldest Trick
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