In today's highly competitive business world, simply offering great products or services is not enough to get noticed by customers. With traditional marketing methods becoming less relevant, a dynamic marketing strategy is crucial for your business to succeed and grow. Don't let your business get left behind in a saturated and cut-throat market.
Crafting a well-executed marketing strategy is essential for any successful business or brand. It sets the foundation and direction for all of the company's long-term goals. As a top marketing and advertising agency in the UAE, we specialize in launching new products and services, tackling competitive obstacles, increasing market share, building business integration, creating digital and social media strategies, boosting brand recognition, improving profitability, and resolving any other challenges your business may encounter. Check out our consulting capabilities:
The Proven Process Of creating
your marketing strategy
Establishing a problem
that needs to be solved?
A vital component of a successful marketing strategy is to first establish and then define the challenge which your business is trying to resolve.
The very first step in the consulting process is for us to discuss and understand the core challenges which the company needs to be addressed.
This could include discussions on what approach has been followed in the past, the success rate, the difficulties, and what were the key elements that make it difficult for the organization to achieve the required goals. We generally delve deep into the methods and techniques which the client has been using to achieve their goals.
We obtain detailed information about the business and its products/services with the concerned product managers, brand managers, client-facing teams, sales, marketing, and administration teams, and all other stakeholders who have an understanding of the companies business, customers, competition, and industry.
The information compiled at the research stage may include attitude surveys, cost studies, feasibility studies, market research or surveys, analyses of the competitive structure of the business or the industry in which it operates.
The goal of the Discovery and research stage is to obtain as much information as possible about the product or service, the marketplace, business environment, industry trends, market trends, competitive practices, organizational processes and so on. We also diagnose, define and document the core problem clearly for the benefit of all stakeholders.
How will success be measured and ROI determined?
The outcome of any business effort can be best evaluated when predetermined benchmarks, retrospective data, anticipated goals have been clearly established.
The Organization must create clearly defined KPI’s, goals and benchmarks which they would like to achieve or attain. These KPI’s must be realistic, quantifiable, measurable, and timebound. The success of any consulting approach is measured against the KPI’s which are determined by the organization and will establish the success of the consulting exercise.
The recommended solutions & how to apply them
The best marketing consulting agencies apply the latest trends, new approaches, industry best practices, and case studies to create long-term growth and business strategies for their clients. Additionally, marketing consultants can also be engaged to supervise, the implementation of new marketing strategy and plans and eventually audit the results and performance improvement obtained thereof.
A strategy is essential to the success of any consulting exercise – be it management consulting, marketing consulting, or financial restructuring, or anything else. Based on the agreed KPI’s we will proceed with developing an overall strategy that encompasses the core problem and all its interlinked elements.
We define and create the steps and procedures which will be implemented, the teams and individuals who will be implementing those processes, the methods and approach which will be used, and how the progress or failures will be managed and rectified.
The best management and marketing consulting companies will provide a strategy that will clearly reflect the who, what, how, and when of the problems and the solving mechanism that is being implemented.
A complete marketing plan will also address critical issues that can impact business performance by recommending ways to retain, grow and manage customers, drive sales, improve advertising and marketing, tweak associated financials and budgets, and what to expect in the short and mid-term.
The implementation of the marketing strategy
The marketing plan presented by the consulting team must be sincerely applied and monitored by the concerned teams to ensure optimum results.
It should have protocols that will be followed and steps that will be implemented and recorded. The consultants deliverables would generally include an elaborate and logically explained action plan narrating the steps to be taken, the timelines, follow-up action and implementation process.
Efficient and uncompromising implementation of consulting recommendations are critically important to initiate the changes required and actuate the improvements desired.
For implementation to be successful and effective – the client must consistently learn, apply and monitor the recommended new ways of solving problems to improve organizational performance. The outcome of these efforts will depend greatly on how determined and consistent the application of the recommendations will be.
Learning new lessons and creating a culture of innovation
Companies should encourage their teams to actively engage in adopting new methods, share and apply process improvements and develop a culture of though leadership and consistent application of new ideas and trends.
The success of any consulting effort can be amplified by working to implement the lessons learned and the improvements achieved across other business processes and verticals. It is also important to prevent the gains and improvements from returning to status quo once the consulting exercise has concluded.
Innovation, and improvement of business practices is not a one-time effort but rather an on-going and permanent exercise that must become a part of the organizational culture that is inculcated and encouraged.
How To Engage The
Digital Era Consumer
Trying to reach your customers using old methods won't work anymore. Fortunately online marketing offers better solutions to connect with your audience.
Real-time data & optimization: Real-time data generated from customer experiences and interactions offers unprecedented speed, agility and insights that can be integrated into optimization strategy for better results and performance.
Efficient Integrated solutions: Over 4.2 billion interconnected consumers across the world are interacting with a handful of social media channels. This enables cost-efficient and integrated methods to reach them across channels.
Performance-based approach: Customer engagement is real, measurable and quantifiable. It can have data subsets and demographics that enable accurate measurement, evaluation and flexibility for better results.
Creative personalization: Personalized and relevant customer experiences yield better reach and engagement. Customize everything - the message, medium, language, imagery, content and drive better response.
Empowering companies to meet growth challenges
We aim to apply innovative thinking to manage change and resolve business challenges. Companies must transform how they market their products, how they engage consumers, and how they add value to their brand, to customers, employees, and communities.
Does your business an active have a Social Media plan?
We design and implement an affordable, result-oriented Social media strategy that can help you find more customers, grow your brand, and get ahead of competitors.
Are you appearing in Google searches in your city?
With an active Search Engine strategy, we make your company appear in local search results in Google when customers are looking for your products or services online.
Is your website bringing leads & customers?
Is your website attracting customers, generating inquiries, and creating leads. If no you are losing out on big opportunities. We build a high converting website that brings in business every day.
Are you using video marketing to reach customers?
Video marketing is the number one choice of professional marketers to reach, attract, and convert customers. We produce affordable stunning videos to increase sales and profits.
Do you have a plan to find new customers for your business?
Do you have a plan in place to find new customers and target untapped market segments? We create strategies that help you consistently find new customers from new channels.
Do you have customer reviews & testimonials?
Does your business actively collect reviews and use the power of Google My business to build customer trust and brand strength. We build social proof for brands to build sales & trust.
How to outsource your
marketing team for best results
You could be producing an amazing product or service and offering it at a very attractive and competitive price point with reliable support , warranty and after sales but still not find many customers unless you are marketing it well. Marketing is the complex art and science of creating demand and making available a product or service which customers can get to buy, like, love and start an emotional connection with.
The five ‘P’s of classical marketing: Product, Price, Promotion, People and Place have undergone a sea change in the last decade with the dominance of online marketing and have essentially reinvented how brands find, attract, engage, and induce customers.
Contemporary marketing is now largely a digital exercise that is a rapidly evolving, dynamic, data-fueled, hyper-targeted, machine-managed effort that measures and records in real-time every micro-interaction that millions of customers across geographies, time zones, languages and cultures could be having with the virtual version of your product or service. There is no easy, simple or quick way to master this complex process and channelize the opportunities it offers. You need professional expertise to reap the benefits in a cost-effective and consistent manner.
Both B2B and consumer marketing is rapidly changing. What worked in the past may not deliver success in the present campaigns. It is vitally important to develop a proper, planned, researched marketing plan and strategy that uses data, insights, experience and market understanding to develop dynamic and proactive marketing strategies. Except large companies the marketing departments in SME’s lack the necessary expertise, manpower and skills to create successful marketing strategies in competitive markets.
Marketing & Advertising Consulting enables businesses with limited or no inhouse marketing expertise to obtain external professional insights and develop their marketing strategies and plans without having to invest in hiring and retaining expensive full-time marketing team.
Marketing consulting companies utilize their macro and micro Marcom expertise, industry data, trends ,research and the knowledge and experience of advertising, marketing and business management to assist organizations in develop, implement and monitor a high-performance marketing strategies targeted at businesses and consumers.
Outsourced Marketing has become increasingly popular around the world as it enables companies to benefit from proven expertise of experienced professional marketing teams without investing their scarce resources in hiring, training, paying and managing in-house marketing teams. For a small fraction of setting up your own marketing team you can have unlimited access to a professional outsourced marketing team that works on demand and provides the full range of marketing solutions as and when needed.
Your Outsourced marketing team can help with you everything from digital marketing, branding, brochure design, website development, to creating email campaigns, SEO, blog writing, producing social media posts and content to creating advertisements and radio jingles – all this and much, much more for a small fixed monthly fee and no long term contracts.
It’s a simple easy and fast process to onboard your outsourced marketing with us. We just need to understand your business, the scale of your requirements, the type of services you will need, what’s your preferred budget and the period you would require the services for – and that’s pretty much it.
We will submit a customized proposal to you and we are ready to launch, and take your business and marketing to new levels of efficacy and success. We don’t insist on long term contracts, termination penalties or any other fine prints. You decide what your budget is, what support you need and for how long and you stay in control.
We think businesses should be able to focus on managing the business and not spending time and resources on complex issue that can be done by professionals who specialize in it. Outsourced Marketing consultant, can help a company improve on all aspects of their marketing operations which can have impact and benefit on the organization as a whole.
With Outsourced Marketing Solutions, our client’s existing business model, products, sales process, customer service approach, creative and marketing materials, advertising and PR and many more aspects – both internal and external are thoroughly analyzed, and better more effective ways of doing those things are developed so larger more complex goals can be achieved or challenges managed.
Throughout the Outsourced Marketing period, we ensure adherence to the company’s business objectives, measures progress, tracking results while ensuring optimum implementation of the new marketing plan and strategy. Here are a few examples of how we can help our clients:
- Want to build, grow and scale your business
- Would like to improve your product marketing, positioning, distribution
- You would like to improve your profitability or operating margins
- Need a strategic digital marketing plan with short, mid and long-term objectives
- Need clarity on establishing and monitoring KPI’s
- You want to research and create your target audience persona
- You want to start, build or improve your social media channels
- You want to asses and evaluate your brands voice on social media
- Want to grow your customers base and build loyalty with existing customers
- Plan to launch new products or relaunch existing products
- Want to study the feasibility and create a plan for expanding into new markets
- Need to expand your market share and sales
- Need to hire and train specialized marketing staff for your company
- Want to launch a holistic online marketing operations for your business
- Need to setup, train and integrate a digital marketing unit in your organization
- Need to upgrade/expand/improve the capabilities of your in-house digital marketing team
- Would like to improve and strengthen your competitive capabilities
- Want to enhance and build your company’s marketing collaterals and approach
- You want to analyze the marketing efforts of your biggest competitor
- You want to create a marketing plan or strategy for launching a new business or brand
- You want to develop and implement Search Engine optimization strategy for your business
The best part of outsourcing a Marketing department is the massive cost saving which comes with it. By definition the purpose of outsourcing business processes including marketing management is to improve efficiency, reduce costs, maximize results and grow business performance.
Typically for SME’s the monthly cost of hiring an outsourced CMO could be as much or less than the cost of hiring a single middle level Marketing Manager. For larger organizations the cost would be relatively higher depending on the scope, scale and complexity of marketing operations but still way lower than hiring a fully populated marketing team. Monthly CMO hiring costs start from AED 6,500 per month for a minimum contract period of 3 months which can be extended indefinitely if required and agreed to by both parties.
For a small monthly fee companies can obtain the benefits of a fully equipped professionally managed, marketing services team. This arrangement is a highly beneficial for companies who can channelize the knowledge, resources, skills, expertise and experience of brand managers, marketing manager/director, media planners, strategists, advertising managers, communication specialists, designers, digital marketers, social media managers, copywriters, visualizers, web developers, content writers, and many more specialized personnel.
- Reduce overheads, salaries & HR investment in setting up a full marketing team
- Fix business challenges and remove growth road-blocks
- Upgrade your marketing efforts that boost your business
- Get affordable, easy long-term access to expert professional marketers
- Achieve larger goals, manage competition and increase revenue
- Find proven effective solutions to problems facing your business
- Activate new channels for customer engagement
- Benefit from 24/7 availability of proven marketing expertise
- Improve your online presence, social media, SEO, email marketing efforts
- Analyze the competition and develop counter strategies
- Reach, engage, inspire and build your customer loyalty
- Learn marketing expertise from professional which you can apply independently
- Develop or refine your business collaterals, brochures, catalogs, flyers
- Adapt your business to new marketing trends and industry best practices
- Build your brand, grow your sales, increase profits
- Receive real-time professional solutions to marketing problems
Explore Our Services & Solutions
We offer end-to-end services and proven expertise in digital marketing, branding, website development, and AI Automation. Here are some of our other solutions.
Get To Know Us Better
Intrigued to know what sets us apart and drives our success in the fiercely competitive landscape of advertising and marketing in the UAE? Look no further than the people behind our exceptional work. Know more about team and people who power our agency with their unwavering passion and innovative thinking.