In today’s digital age, social media has become an essential tool for businesses and individuals alike to connect with their audience, build brand awareness, and drive meaningful engagement. However, with the ever-increasing number of platforms and the constant need to stay active and relevant, managing social media can be a daunting task. That’s why social …
Developing professional quality business brochures, catalogs, and flyers is an essential part of any successful marketing campaign. These printed materials are excellent tools for showcasing a company’s products, services, and brand identity. However, creating effective business brochures, catalogs, and flyers requires more than just throwing together some images and text. It involves a strategic approach, …
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The topic of social media strategies for businesses has become increasingly important in today’s digital age. With the rise of social media platforms, businesses of all sizes are recognizing the need to establish a strong presence on these platforms to reach and engage with their target audience. A well-crafted social media strategy can help companies …
I love small businesses. As a small business, there are many opportunities for growth with a smart marketing strategy. But you’ve probably noticed a problem. Most of the marketing tactics out there are expensive! A simple Facebook or Google ad campaign can cost tens of thousands of dollars. So how can a small business use …
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Albert Einstein once said: “Genius is the ability to focus on one particular thing for a long time without losing concentration.” But I’m sure you’ll agree, it’s easy to get distracted online. Sure, you might sit down to work with a plan. But then you open your email or visit Facebook and – all of …
9 Effective Tools for Boosting Audience Engagement Looking to improve your audience engagement? There are a number of different marketing tools online that you can use to engage your customers. These tools are great for small business owners. They don’t usually have the resources or staff to stay on top of their social media, but …
“Video gives us an opportunity to tell a larger story about what we can offer to potential customers, and it lets us showcase our value prop and overall brand in a more in-depth way as well,” said Amy. “Both are important as part of our holistic marketing strategy as more competitors enter the marketplace, and …
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While researching your target market and establishing your industry niche is what will give you the ‘edge’, understanding the strengths and weaknesses of your competitors, and using that information to your advantage, is what will earn you success. Below, we investigate the steps that you need to take in order to complete a digital marketing …
Guide to competitor analysis for digital marketing Read More »
In 2016, SEO will be more important than ever for local businesses. This isn’t just wild conjecture; all data points to the ever-increasing importance of search engines. Take a look at this study by GE Capital Retail Bank, which said that 81% of shoppers research online before making big purchase decisions. Or this study by Google, Ipsos …
Small business owners may find it challenging navigating through the fast-paced world of social media. Their resources are valuable and they don’t want to waste any of it. Here’s a list of free social media tools that will save them both time and money. Headline Analyzers #1. Headline Analyzer: This free tools allows you to …
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