Even you are offering the best products or services you may not achieve the desired results unless you market it properly. Having a well planned advertising and marketing strategy is an essential component of a successful business. To build a successful strategy its is important to understand how the busines operates, its customer persona, competition, the marketing mix, the strengths and weaknesses, the market factors, brand reputation, and so much more.

Our approach is to fist discover, analyze and understand and we ask a lot of question to get the information we need, such as:

• What’s the problem that needs to be solved
• How is that problem impacting the business
• What are the goals that have to be achieved
• What marketing challenges for the company
• Who are your customers, how do you reach them?
• What’s your marketing efforts in the past with what result?
• What’s your available resources
• What’s your digital footprint?
• What’s your customer database and how do you use it?
What’s your budget?

Digital marketing is a vast discipline offering a myriad of tools, technologies, methods and approaches to helping business find success and customers on the internet. The strategy greatly varies from company to company and product to product and so do the channels and platforms which can be engaged for this purpose. An effective digital marketing plan will include a combination of resources which can help the business attain its clearly defined goals which are interlinked with the KPI’s from the digital marketing campaign.

Let’s take a closer look at everything that constitutes your online presence and how it connects to your overall digital marketing framework:

• The company website – look feel and performance and optimization
• E-commerce – do you sell online, do your competitors do?
• The website content – type, volume, quality, freshness and frequency
• Social media channels – what’s relevant, which platforms are you active on
• Social media content strategy – The quality and type of content you are putting on social
• SEO – how well are you optimized to organic search and local search
• PPC. – Do you have a PPC strategy on search engines or social media
• Email marketing – Are you collecting emails, email strategy, how good is your email database?
• Lead nurturing – do you have a system and team in place for lead management?
• Analytics – are you collecting data, how is being used
• CRM – do you a CRM integrated into your sales funnel
• ROI – are you evaluating ROI on existing channels and campaigns?

There are in excess of 3.9. billion people combined on Social Media as of late 2020. Every second 11 new users sign up for social media? Social media has become a essential part of everyday modern life across the world. With this phenomenal growth and reach, Social media marketing has become an essential element to reach potential customers, engage your target audience and grow your customers and sales.

To reach your audience on Social media and engage and interest them in your offerings consistently you require the expertise of an experienced and expert social media marketing agency. We are a top digital marketing agency that can develop a holistic social media strategy for your company and enable you to reach, engage, inspire and convert your audience in to customers. Our social media expertise combines vast digital experience, data, research, content strategy, persuasive design, engaging content and proven marketing strategies to build customer confidence, trust and loyalty. Here are our core Social Media marketing services:

• Research & Social Listening – Discovering what your customers care about. To know what drives your customers, you must know them on a personal level. We look behind your audience’s demographics, seeking insight into the lifestyle, attitudes, and interests of your customer. We use social listening tools to see what people are saying – about your brand, competitors, industry, and business-related topics – generating data for actionable strategies. We also identify the platforms competitors use effectively, how they interact with followers, and what content gets people talking and sharing.

• Platform Selection & Optimization – Choosing the right channels for your brand. Every social platform are different from each other and offers a distinctly unique audience with some spillover. We create your audience persona to develop an accurate, exact and granular understanding of who your customers are, their likes and interests, preferences and activities. Using this data we determine the most appropriate social media channels and digital marketing strategies to engage and interact with them and help build community of fans, followers, brand advocates and enthusiastic consumers of your brand.
• Content strategy & Creation – How to connect and engage with your audience.
  Content is still king – particularly online and on social media. With our full-service social media and digital marketing and leveraging the expertise of skilled, visualizers, art directors, copy writers, graphic designers and content strategists we create amazing audio-visual and graphic stories that elevate your brand, interest and inspire your audience and, humanized your brand and business with your community and customers. We further customize our content strategy based on our audience persona and the relevant platforms to generate consistent and quality content for your social media community.
• Organic Social & Community Building – Growing a devoted following. While organic reach has been throttled across all channels it is still a valid approach for interaction with existing community of fans and followers and helps us obtain valuable feedback, inputs and social listening from this segment of the audience.
  We actively develop and implement strategies to grow organic reach, build community, provide customer service, explore reputation management opportunities and obtain feedback and intelligence from our online community.
• Paid Social – Amplifying reach and engagement
  Knowing who your customers are and knowing where they are is only half the objective of social media marketing goals. The more crucial part of any social media plan is to successfully get your message across to your hyper-targeted audience using paid advertising campaigns, programmatic advertising, remarking campaigns, email marketing, in-app advertising and more. As part of our social media PPC campaigns we utilize industry-leading tools and methodologies including A/B testing, creative ad copy testing, landing page variations, custom audience and more to optimize results, conversions and improved ROI.
• Analytics, Measurement & Optmization – Crunching the numbers
  Every social media activity your brand undertakes, yields data, provides insights and enables a better understanding of how your content or advertising we received and interacted with by your audience. This is an invaluable resource to evaluate, understand, improve, tweak and re-strategize your content marketing and advertising efforts on social media channels. Deep campaign analysis and measurement can accurately pinpoint shortcomings in your creative, content, or audience profiling process and help improve your LPI’s and ROI.

A pretty and cool looking website is not going to get you anywhere on the internet unless you do something to drive traffic and visitors to your site who engage with your business, brand or service, and choose to buy it.  Driving consistent traffic to your website requires a well planned, consistent strategy that combines amongst others methods – search engine optimization, social media marketing, e-mail marketing, pay-per-click campaigns, data capture, content marketing, newsletters, blogging, inbound marketing, web analytics and more.

• Customer personas
• Organic Social media
• Paid Social
• SEO
• Paid Search
• Remarketing
• Email & SMS Campaigns
• Content strategy
• Inbound marketing
• User experience
• Lead management
• Conversion optimization
• Social commerce
• Social proof and reputation management

Once you have launched your digital marketing campaign you need to accurately measure and tabulate  data generated from your tracking tools analytics and other sources to evaluate and determine the success of your digital marketing efforts. We then analyses the traffic coming to your site, its origin and source, what visitors are doing on your site, where are they coming from, how much time they spent, which pages they spend more time on, what they did and a whole lot of other detailed analytics feedback that further helps us understand the behavior of our visitors and improve and tweak our web presence to achieve even better and more consistent results.

Amongst the hundreds of analytics reports we analyze, we rely more on the following to assess the success of our digital marketing campaigns and how to improve it:

• Google Analytics reports on campaign performance
• Website traffic numbers
• Blogs – page views, traffic time spent, new/returning visitors, shares, comments
• Unique website visitors
• Cost per lead
• Return on ad spend
• Community
• User feedback on social platforms
• Reviews
• Video views
• SERP position changes
• Conversion rates
• Email – Open rate, click-through rate, bounce rate, unsubscribe rate, conversions, and leads acquired.
• Social Media Posts– Engagement rates, clicks and click-through rate, conversions, leads acquired, and new fans or followers.
• Landing Pages – Traffic, unique visitors, returning visitors, total page views, time spent on page, actions taken, and conversions.
• Blogs – Traffic, clicks, time spent on page, unique visitors, returning visitors, actions taken, and conversions.