Your business has only one chance to make a great first impress on your customers. They judge your company based on your social media posts, business card, website and brochures and email signatures in a few seconds, and make mental conclusions about your business standards.

To make the most of limited customer interactions with your branding elements you need a professional and experienced branding and graphic design company which will use scientific and research based design, images, colors, fonts, copywriting to make an impression and help them trust your brand and remember your message.

Does your brand have a fun and easy going personality or a more formal and business, what specific demographics are your customers belong to? What’s your audience persona, are your audience young, middle-aged or seniors, are they male or female or both, are they working women or home makers, are they business professionals or entrepreneurs.

Top graphic design and branding companies will factor in such research and information when they develop graphic design elements and business collaterals such as emailers, brochures, catalogues, websites and flyers. This approach makes it easy to develop high-quality business and sales materials which have a positive influence on your customers and helps make a great first impression.

Company profile as it is often referred to in the Gulf region is normally printed brochure that summarizes a company’s products, and business for potential customers, partners and stake holders. A company profile design must be customized to the target audience and the type of business and industry the company is in.

A company in the B2B space and talking directly to end uses will have a totally different style of company profile compared to a business which is aimed at the B2B segment. It is important to understand and factor in the audience demographics so your final company brochure addresses the needs of the right audience using the right language, content, design style and approach.

The brochure design company must understand and leverage the audience profile for best results. The best company profiles in the contemporary sense would normally be in digital or e-brochure format so that they can be easily shared and accessed over email, website, email signatures and even chat platforms. As a very experienced branding and graphic design agency in Dubai and based on year’s of experience in developing professional business and marketing materials for clients in diverse industries.

Here are we recommend the following important consideration to keep in mind when you start to design a company profile for your business.

Digital or Print: We believe this should not be even a question now. Virtually all customers are interacting with companies through their website, mobile apps or email and social media platforms – all digital touch-points across all platforms and devices. A company profile designed as an E-brochure or interactive-PDF format or responsive provides the best user experience, functionality, share-ability and immersive rich media content for best impact and consumer engagement. Here are a few important considerations when designing a company profile.

The length (number of pages): most people don’t read large blocks of text and dozens of pages of content. Keep it brief and concise, 8-16 pages should be sufficient for most business but should really not exceed 20-24 pages unless there are good reasons.

Size and orientation: almost 90% of company profile format is in A4 vertical format since it is the most common paper format used by businesses. We recommend changing it to A4 landscape (horizontal) format so it is much easier to browse it on electronic devices and computer screens which are almost always in landscape format. In addition we also produce a responsive mobile compatible version for easy browsing on mobile devices.

Minimalistic Content: Consumer attention spans are down to a few seconds – company profiles should include the most important and relevant information and nothing else. Concise and summarized content with big headlines and a short sub headline and a body copy of 50-100 words will get better engagement that long paragraphs and pages of content.

Visual Design: A typical consumer in 2021 is pressed for time and short on patience. A expert graphic design agency will know that and factor it in their designs and content writing plan. You must help your readers get what they want, and get it fast. We recommend using our proven “Visual Design Approach” – our unique design style where most relevant information is shared in the form of images, graphs, customer illustrations and prominent headers so readers can read using graphics and images instead of blocks of text.

In today’s “Digital first” communications strategy we strongly recommend that organization’s migrate to digital brochures also referred to as “E-brochures”. Interactive brochures are designed for high impact multi-media content, ease of use, distribution convenience, cost savings, ease of sharing, and storing.

Modern E-brochures are very effective tools that can be used to produce a persuasive product or business presentation about your offerings. We design digital brochures that can include multimedia content consisting of voiceover, music, sound, animation, graphics, and rich media for an immersive experience that impresses your audience on multiple devices.

Brochures or E-brochures are the initial introduction to your products and services. Your sales team will only get a chance to convert a customer if they contact them after looking at your professionally designed and well-written brochure or flyer. Business brochures, sales brochures, or product brochures help start the sales process and activate the marketing funnel in the conventional sales cycle. They are powerful tools to initiate a customer into interacting with offerings and as such must be designed and produced by professional and experienced graphic design companies and creative designers.

A well-designed brochure with high-quality professional images, persuasively written copy and sales pitch, great design elements, harmonious colors, and proper information hierarchy will help you win or lose customers. Simply put- your success and sales depend on it. Only the best graphic design companies will have the necessary expertise and specialized talent in design, visual arts, color theory, business writing, product presentation, and many more technical aspects which help you design a great brochure and communicate effectively with your customers.

We help companies produce sophisticated E-brochures for consumers and businesses at a fraction of cost compared to the traditional printed brochures.

Catalogs are an integral marketing tool of multi-brand, multi-product companies around the world. A good catalog design in today’s information-saturated and busy world is not a simple and easy process and requires professional expertise for it to be effective and useful for customers.

Eye-catching design, user-friendly layout and product indexing, captivating images, cross-referencing for each product search, producing an electronic version are some of the essentials of a professional catalog that customers use and retain. So, how do you design a catalog that is loved by your customers, as much as your sales team. Here are a few best practices to create an outstanding catalog design in 2021 and beyond.

Print is now secondary – time for digital-only catalogs.

Catalogs can be dozens or hundreds of pages long, a printed version though popular does not make it easy to search and browse and use a catalog. We recommend producing a device/digital/e-catalog version first and producing a printed version only if your customers prefer it or ask you for it. A digital version of a catalog can be much more user-friendly, easy to send and share online, post on your website, let customers download it, and can include search functionality and as many pages as you like without the worry of increasing your print cost. Can you believe it Ikea just stopped printing its iconic catalog after a 70-year run.

Orientation and size – where is it being used?

Though the most popular size for catalogs is A4 vertical – it’s the most inconvenient when you are browsing it on a computer screen as page dimensions are geometrically opposite. To manage this conflict – the A4 landscape size can double up nicely for both printing and digital versions. A little bit of audience research can help you gather the data for their usage habits and help you further customize your catalog for the benefit of the user.

Design for humans – layout is critical
The human eye and brain process images, data text graphics information in a specific, synchronized, and predictable manner. Negative space, white space, breathing space, font sizes, alignment, contrast, hierarchy, balance, and color harmony plays a powerful role in how people react to your catalog and if they even use it. The best graphic design and branding agencies will factor these principles and create layouts that are most compatible with, and easy for humans to process and understand.

Make it visual – people don’t like data tables
Beautiful, appealing, professionally shot, and touched-up images (no mobile photos please), graphics, and illustrations of your products are the most essential resource for a great looking catalog. The catalog design should priorities showcasing your product and not devote precious space to technical data tables and long spec sheets. The product sequence and space allocation should also be prioritized based on how important they are to your bottom line. SKU’s that contribute more to sales should be featured more prominently upfront with more space and large images than products that don’t make you much money.

Feedback – Ask your audience

Talking to the people who will and have used your catalog will be the best approach to making it even better as you go along. User data or a small online survey sent by email to your customers after you have launched your catalog will give you valuable insights and help you understand how they use your catalog and specifically what aspects do they like or dislike in it. This data and insight can help you improve, refine and tweak your catalog when you refresh it at the end of the year and make it even more customized and personalized to your customers and audience.

The best branding companies aim to create a perceptive visual differentiation and recognition for a brand. The goal is to separate it from the competition and to make it memorable and unique both of which contribute to making a brand stand out in the mind of its customers. Branding companies may use various methods to achieve that visual differentiation – often using specific colors or gradients, custom typography, icons or catch names. In addition, the following core components of branding can be used to enhance a brand’s perception within the market place and for the customers.

Visual Identity
How the visual elements of a brand’s identity are designed across customer touch-points and what feeling do they convey to an average consumer.

User experience and interface design
How the user interfaces and user experience of all customer touch-points are unified and integrated across various platforms and channels.

Taglines

Taglines are powerful affirmations and summarize the philosophy and approach of a company and its products. They help to highlight the most important brand attribute which the company wants its consumers to focus on. A professional branding company will devote a great deal of research and thought in creating a great tag line.

Audio/video sonic branding
Create and integrate audio and sensory elements into the brand’s personality, a sonic effect or music segment at the end of a radio commercial or a particular kind of logo animation after a video or TV ad, adds a unique sensory branding element.

Retail locations & spaces

Customer facing retail spaces, service centers, offices and other public venues must be integrated fully with the overall visual theme of the brand