Marketing Consultancy
Services

You could be producing an amazing product or service and offering it at a very attractive and competitive price point with reliable support , warranty and after sales but still not find many customers unless you are marketing it well. Marketing is the complex art and science of creating demand and making available a product or service which customers can get to buy, like, love and start an emotional connection with.

The five ‘P’s of classical marketing: Product, Price, Promotion, People and Place have undergone a sea change in the last decade with the dominance of online marketing and have essentially reinvented how brands find, attract, engage, and induce customers.

Contemporary marketing is now largely a digital exercise that is a rapidly evolving, dynamic, data-fueled, hyper-targeted, machine-managed effort that measures and records in real-time every micro-interaction that millions of customers across geographies, time zones, languages and cultures could be having with the virtual version of your product or service. There is no easy, simple or quick way to master this complex process and channelize the opportunities it offers. You need professional expertise to reap the benefits in a cost-effective and consistent manner.

Both B2B and consumer marketing is rapidly changing. What worked in the past may not deliver success in the present campaigns. It is vitally important to develop a proper, planned, researched marketing plan and strategy that uses data, insights, experience and market understanding to develop dynamic and proactive marketing strategies. Except large companies the marketing departments in SME’s lack the necessary expertise, manpower and skills to create successful marketing strategies in competitive markets.

Marketing & Advertising Consulting enables businesses with limited or no inhouse marketing expertise to obtain external professional insights and develop their marketing strategies and plans without having to invest in hiring and retaining expensive full-time marketing team.

Marketing consulting companies utilize their macro and micro Marcom expertise, industry data, trends ,research and the knowledge and experience of advertising, marketing and business management to assist organizations in develop, implement and monitor a high-performance marketing strategies targeted at businesses and consumers.

Outsourced Marketing has become increasingly popular around the world as it enables companies to benefit from proven expertise of experienced professional marketing teams without investing their scarce resources in hiring, training, paying and managing in-house marketing teams. For a small fraction of setting up your own marketing team you can have unlimited access to a professional outsourced marketing team that works on demand and provides the full range of marketing solutions as and when needed.

Your Outsourced marketing team can help with you everything from digital marketing, branding, brochure design, website development, to creating email campaigns, SEO, blog writing, producing social media posts and content to creating advertisements and radio jingles – all this and much, much more for a small fixed monthly fee and no long term contracts.

It’s a simple easy and fast process to onboard your outsourced marketing with us. We just need to understand your business, the scale of your requirements, the type of services you will need, what’s your preferred budget and the period you would require the services for – and that’s pretty much it.

We will submit a customized proposal to you and we are ready to launch, and take your business and marketing to new levels of efficacy and success. We don’t insist on long term contracts, termination penalties or any other fine prints. You decide what your budget is, what support you need and for how long and you stay in control.

We think businesses should be able to focus on managing the business and not spending time and resources on complex issue that can be done by professionals who specialize in it. Outsourced Marketing consultant, can help a company improve on all aspects of their marketing operations which can have impact and benefit on the organization as a whole.

With Outsourced Marketing Solutions, our client’s existing business model, products, sales process, customer service approach, creative and marketing materials, advertising and PR and many more aspects – both internal and external are thoroughly analyzed,  and better more effective ways of doing those things are developed so larger more complex goals can be achieved or challenges managed.

Throughout the Outsourced Marketing period, we ensure adherence to the company’s business objectives, measures progress, tracking results while ensuring optimum  implementation of the new marketing plan and strategy. Here are a few examples of how we can help our clients:

• Want to build, grow and scale your business
• Would like to improve your product marketing, positioning, distribution
• You would like to improve your profitability or operating margins
• Need a strategic digital marketing plan with short, mid and long-term objectives
• Need clarity on establishing and monitoring KPI’s
• You want to research and create your target audience persona
• You want to start, build or improve your social media channels
• You want to asses and evaluate your brands voice on social media
• Want to grow your customers base and build loyalty with existing customers
• Plan to launch new products or relaunch existing products
• Want to study the feasibility and create a plan for expanding into new markets
• Need to expand your market share and sales
• Need to hire and train specialized marketing staff for your company
• Want to launch a holistic online marketing operations for your business
• Need to setup, train and integrate a digital marketing unit in your organization
• Need to upgrade/expand/improve the capabilities of your in-house digital marketing team
• Would like to improve and strengthen your competitive capabilities
• Want to enhance and build your company’s marketing collaterals and approach
• You want to analyze the marketing efforts of your biggest competitor
• You want to create a marketing plan or strategy for launching a new business or brand
• You want to develop  and implement Search Engine optimization strategy for your business

The best part of outsourcing a Marketing department is the massive cost saving which comes with it. By definition the purpose of outsourcing business processes including marketing management is to improve efficiency, reduce costs, maximize results and grow business performance.

Typically for SME’s the monthly cost of hiring an outsourced CMO could be as much or less than the cost of hiring a single middle level Marketing Manager. For larger organizations the cost would be relatively higher depending on the scope, scale and complexity of  marketing operations but still way lower than hiring a fully populated marketing team. Monthly CMO hiring costs start from AED 6,500 per month for a minimum contract period of 3 months which can be extended indefinitely if required and agreed to by both parties.

For a small monthly fee companies can obtain the benefits of a fully equipped professionally managed, marketing services team. This arrangement is a highly beneficial for companies who can channelize the knowledge, resources, skills, expertise and experience of brand managers, marketing manager/director, media planners, strategists, advertising managers, communication specialists, designers, digital marketers, social media managers, copywriters, visualizers, web developers, content writers, and many more specialized personnel.

• Reduce overheads, salaries & HR investment in setting up a full marketing team
• Fix business challenges and remove growth road-blocks
• Upgrade your marketing efforts that boost your business
• Get affordable, easy long-term access to expert professional marketers
• Achieve larger goals, manage competition and increase revenue
• Find proven effective solutions to problems facing your business
• Activate new channels for customer engagement
• Benefit from 24/7 availability of proven marketing expertise
• Improve your online presence, social media, SEO, email marketing efforts
• Analyze the competition and develop counter strategies
• Reach, engage, inspire and build your customer loyalty
• Learn marketing expertise from professional which you can apply independently
• Develop or refine your business collaterals, brochures, catalogs, flyers
• Adapt your business to new marketing trends and industry best practices
• Build your brand, grow your sales, increase profits
• Receive real-time professional solutions to marketing problems