In today’s digital age, social media has become an essential tool for businesses to connect with their audience and build brand awareness. Among the many social media platforms available, Instagram stands out as a powerful marketing tool for businesses of all sizes. With over one billion active users and a highly engaged audience, Instagram provides …
It’s no secret that paid social is drastically on the rise. Social advertising spend jumped 50% year-over-year in the last quarter of 2015. Social media ad revenue is expected to reach $35.90 billion by 2017, reaching a staggering 16% of the total global digital ad market. Facebook (including Instagram) unsurprisingly comprises a big piece of …
There are dozens of social networks and while some marketers believe that signing-up for each and everyone is well-worth the effort, others agree that following that practice is rather futile. In the following article, I am going to talk about the three big social networks – Google Plus, Facebook and Twitter. As you certainly know (unless …
“Video gives us an opportunity to tell a larger story about what we can offer to potential customers, and it lets us showcase our value prop and overall brand in a more in-depth way as well,” said Amy. “Both are important as part of our holistic marketing strategy as more competitors enter the marketplace, and …
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