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10 Must-Know Facebook Ads Tips & Features

It’s no secret that paid social is drastically on the rise. Social advertising spend jumped 50% year-over-year in the last quarter of 2015. Social media ad revenue is expected to reach $35.90 billion by 2017, reaching a staggering 16% of the total global digital ad market. Facebook (including Instagram) unsurprisingly comprises a big piece of …

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How To Improve Your Social Media Marketing

There are dozens of social networks and while some marketers believe that signing-up for each and everyone is well-worth the effort, others agree that following that practice is rather futile. In the following article, I am going to talk about the three big social networks – Google Plus, Facebook and Twitter. As you certainly know (unless …

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How To Increase Your Facebook Posts Engagement [Infographic]

Why do you need more engagement on your Facebook Posts? Well, other than the obvious, more engagement means higher EdgeRank. Higher EdgeRank means more people will see your content. But how do you get more engagement? Nobody said it’s easy. One thing I can guarantee you right now is that it will not happen overnight. …

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How To Determine Facebook And Twitter ROI [Infographic]

Is measuring ROI on Social Media a myth? Or have we been looking at it all wrong? I think at this stage, we are passed talking about vanity metrics like Followers and Fans and many businesses are starting to see that those numbers are not directly affecting their bottom line. But wait… This is not …

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Converting Your LIkes To Buys? [Infographic]

And we keep trying to close the gap between discovery and recommendation through Social Media and actual sales. Are Likes eventually turning into Buys? We have been talking about social commerce for a while here at casa de SocialMouths and today, we have a good infographic from the folks at Coupon Cabin that shows some interesting data: The reason …

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How To Build A Facebook App With iFrames

Here it is finally, a simple and easy to follow tutorial for al the folks out there interested in using externally hosted content straight inside their Facebook pages. Goals For This Post Provide some clarity about the difference between FBML and iFrames (this is written in plain language for normal people, if you’re a programmer …

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The Absolute Professional Social Media Tools

Comprehensive social media (brand) monitoring & performance optimization can be a daunting task. Tools and technology change like the wind — and new players come and go so quickly. To be effective, smart marketers should have a wide array of tools at their disposal — tools that are not always exclusive to ‘social media’ tools …

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The Ultimate Facebook Marketing Cheat Sheet

Facebook’s social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. With more than 845 million members in its user base, it’s still the most popular social network around. And yes, businesses are beginning to understand its potential to help them achieve their marketing goals. In fact, 41% of …

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Business’ Shift In Focus From Websites To Facebook Pages

Companies are pushing their Facebook Pages like never before. No matter where you look – from online advertising and marketing to television and print ads, billboards, and even business cards – you’ll see “Find us on Facebook” or that iconic lower-case “f”. With Facebook’s 800 million users, it only makes sense for companies to place …

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