It’s no secret that paid social is drastically on the rise. Social advertising spend jumped 50% year-over-year in the last quarter of 2015. Social media ad revenue is expected to reach $35.90 billion by 2017, reaching a staggering 16% of the total global digital ad market. Facebook (including Instagram) unsurprisingly comprises a big piece of […]
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While preparing for a recent dinner party, I visited my local overly-priced grocer with the intention of purchasing a few items for a cheese board. Getting cheese from “the nice part of the store” was novel enough for this gal, until I got there and realized the overwhelming amount of dairy at my disposal. I
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There are dozens of social networks and while some marketers believe that signing-up for each and everyone is well-worth the effort, others agree that following that practice is rather futile. In the following article, I am going to talk about the three big social networks – Google Plus, Facebook and Twitter. As you certainly know (unless
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In 2016, SEO will be more important than ever for local businesses. This isn’t just wild conjecture; all data points to the ever-increasing importance of search engines. Take a look at this study by GE Capital Retail Bank, which said that 81% of shoppers research online before making big purchase decisions. Or this study by Google, Ipsos
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Small business owners may find it challenging navigating through the fast-paced world of social media. Their resources are valuable and they don’t want to waste any of it. Here’s a list of free social media tools that will save them both time and money. Headline Analyzers #1. Headline Analyzer: This free tools allows you to
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If you’re like me, you see LinkedIn as a bit of an enigma. LinkedIn boasts extraordinary demographics for everything from lead generation to thought leadership and job searches, but my use of LinkedIn really depends upon which feature I want to use. If I want to generate leads, I want my LinkedIn profile to look
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I came across some interesting statistics that has me quite concerned about the dental hygiene levels on this planet. Apparently there are 600 million more people that own a mobile phone compared to those who own a toothbrush. Some research reveals that there are 4.8 billion mobile users but only 4.2 billion people with a
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Why do you need more engagement on your Facebook Posts? Well, other than the obvious, more engagement means higher EdgeRank. Higher EdgeRank means more people will see your content. But how do you get more engagement? Nobody said it’s easy. One thing I can guarantee you right now is that it will not happen overnight.
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And we keep trying to close the gap between discovery and recommendation through Social Media and actual sales. Are Likes eventually turning into Buys? We have been talking about social commerce for a while here at casa de SocialMouths and today, we have a good infographic from the folks at Coupon Cabin that shows some interesting data: The reason
Converting Your LIkes To Buys? [Infographic] Read More »
Here it is finally, a simple and easy to follow tutorial for al the folks out there interested in using externally hosted content straight inside their Facebook pages. Goals For This Post Provide some clarity about the difference between FBML and iFrames (this is written in plain language for normal people, if you’re a programmer
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