It’s no secret that paid social is drastically on the rise. Social advertising spend jumped 50% year-over-year in the last quarter of 2015. Social media ad revenue is expected to reach $35.90 billion by 2017, reaching a staggering 16% of the total global digital ad market. Facebook (including Instagram) unsurprisingly comprises a big piece of […]
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While preparing for a recent dinner party, I visited my local overly-priced grocer with the intention of purchasing a few items for a cheese board. Getting cheese from “the nice part of the store” was novel enough for this gal, until I got there and realized the overwhelming amount of dairy at my disposal. I
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Facebook’s social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. With more than 845 million members in its user base, it’s still the most popular social network around. And yes, businesses are beginning to understand its potential to help them achieve their marketing goals. In fact, 41% of
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