Social Media

The Absolute Professional Social Media Tools

Comprehensive social media (brand) monitoring & performance optimization can be a daunting task. Tools and technology change like the wind — and new players come and go so quickly. To be effective, smart marketers should have a wide array of tools at their disposal — tools that are not always exclusive to ‘social media’ tools […]

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The Ultimate Facebook Marketing Cheat Sheet

Facebook’s social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. With more than 845 million members in its user base, it’s still the most popular social network around. And yes, businesses are beginning to understand its potential to help them achieve their marketing goals. In fact, 41% of

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Business’ Shift In Focus From Websites To Facebook Pages

Companies are pushing their Facebook Pages like never before. No matter where you look – from online advertising and marketing to television and print ads, billboards, and even business cards – you’ll see “Find us on Facebook” or that iconic lower-case “f”. With Facebook’s 800 million users, it only makes sense for companies to place

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What Facebook Users Are “Liking” [Infographic]

If you ever wonder what kind of content attracts more “Likes” on Facebook, this Infographic is going to give you an idea. The data comes from a study conducted recently even tough it represents a small sample of 1,224 respondents, it will show you a couple of items I’m sure you were not expecting. Let’s

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How To Get Twitter Followers Without Using A Mass-Following Tool

I’m not going to get into why you might want to get more followers on Twitter, maybe you want to increase your traffic or because it represents more business opportunities… I’ll leave that to you. I will mention the word “Organic” as a starting point in this post. There is nothing healthier than getting results

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How to Generate Leads from Social Media

Guest post by Sookie Shuenfrom Zoober Inbound. Something big has happened to social media. In case you hadn’t noticed, social media is big – and getting bigger all the time. What was once the domain of just a small number of people is now everyday currency in and outside of business. Facebook, Twitter, LinkedIn etc are now

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What is Pinterest and How Can You Use it for Marketing your Business?

It’s official, Pinterest is becoming the latest craze in social media – the chic new visually stimulating social sharing site is quickly joining the likes of Facebook, Twitter and StumbleUpon. And just like other social media platforms, there is a big rush of users joining the site to see what the fuss is all about.

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20 Ideas for Social Media Content That Engages

The cry of “Content is King”  has been a rallying call for bloggers and on-line publishers for years. Creating and marketing your content is now as easy as typing text and uploading images and videos and then hitting the publishing button. This has been facilitated by the advent of social networks and blogging software that

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5 Reasons Why Facebook Drives Consumer Buying – Infographic

Facebook provides a wide-ranging and encompassing online social network ecosystem that allows you to share music, photos and information that can be seen by your friends in their timeline and ticker. Its impact is also starting to be seen as influencing consumer decisions as people notice online comments by friends on Facebook and make purchases based on

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5 Reasons Images are King with Social Media Marketing

It’s a well-known fact that people are visual. They like things that attract their eyes. Color, images, movement, all these things bring them in and make them stay and brings them back. So why do so many business bloggers forget this little tidbit? Why are their sites filled with words and empty of color, photos,

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