Designers and developers need all the advantages they can get in today’s competitive market. Whether you’re working for a Fortune 500 company, a hot new startup, or just freelancing for yourself, odds are that you use and need a variety of software. Not everyone can afford to spend exorbitant amounts of money on a tool […]
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As the old saying goes, “If a tree falls in a forest and no one is around to hear it, does it make a sound?” Don’t let the same thing happen to your new product. This is where a solid content marketing plan comes to the rescue. Susan Gunelius, author of Content Marketing for Dummies, defines
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If you’re like most business owners, getting leads online is the main reason you created a website in the first place. Sure, you may have a stellar SEO campaign, a beautiful design and an über low bounce rate, but without a well-planned contact strategy, you can’t turn those pageviews into conversions. Online conversions aren’t just for ecommerce
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How can you be persuasive with consumers on social media? One of the best books on persuasion is called Influence, in which author Robert Cialdini describes six elements of effective persuasion. I share those tactics below and analyze how they can best be applied to a social media audience. 1. Reciprocation – The Oldest Trick
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Designing websites and related media for kids presents plenty of opportunities for Web designers. Openings are available at many businesses and schools, as well as through parents and kids themselves, giving designers many ways to find work on electronic and print projects that appeal to kids. The types of work range from interface designs for
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No matter how brilliant a website’s design, no matter how elegant its navigation, sooner or later visitors will decide whether to take action because of something they read. In the end, the effectiveness with which a website converts visitors hinges on words. If a new website is going to hit all the right notes, its content
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Editor’s Picks Are They Nuts? Why Pistachio Marketers Bet Big on Internet Memes The “Get Crackin” campaign put pistachios in the hands of Snooki and Keyboard Cat, but is it really an effective drive to purchase? How Does Facebook Compare to the World’s Biggest IPOs? Where does Facebook fall in terms of IPO numbers? You
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1. Ask Your Fans What They Want It sounds simple enough, but a lot of brands don’t take that second step. One brand that did was Adobe, which recently charged its product management group with running its Facebook Page for Photoshop in 2009. At the time, the Page had fewer than 300,000 fans. Now it has
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1. Dan Cederholm Twitter: @simplebits Images: Dribbble Blog: SimpleBits Notebook Employer: Principal/Founder, SimpleBits Cederholm might be best known these days for his work on Dribbble, the invite-only site where designers show off tiny slices of their work for comment and approval. The “invite-only” veneer of exclusivity is just one factor that makes the app red-hot; invitations are often seen
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Whether you’ve just reinstalled Windows or you need to fill some holes on your software collection, we’ve got everything you need in our annual Lifehacker Pack. Here, you can grab our all-time favorite downloads in one, simple installer. Once again, we’ve gotten the folks at Ninite to help us out by creating a one-click installer for the Lifehacker
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