YouTube is a modern phenomenon. The social media platform’s original concept is rumored to have been inspired by the idea of being a video dating site with the unlikely title of “Tune In Hook Up”. In the end, it launched as a simple video sharing site that has helped reinvent the web from a one-way […]
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Facebook marketing campaigns seem to be going all warm, caring and fluffy recently as brands realize that solving problems and helping those in need can be a very effective marketing tactic. Three of the Facebook campaigns in this list have an altruistic reason behind their campaigns, from donating $500,000 each to 20 schools to raising funds for
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Curiosity is a human trait that makes us want to discover what lies beyond the horizon, over the ocean or what can be seen and experienced from the top of a beckoning mountain. It makes humans take risks that are both life-threatening and potentially rewarding and life-changing. George Mallory, the English mountaineer, and explorer who
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As I was writing this article about Social Media trends I remembered a quote that I had come across a while back from Bill Gates of Microsoft… “We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don’t let yourself be lulled into inaction.”
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These figures reveal the huge black hole that our time disappears into when we visit Facebook, Twitter or YouTube or other social media sites. One in every 7 people on Earth is on Facebook ( This number is calculated by dividing the planets 7 billion people by Facebook’s 1 billion users) People spend 746 billion minutes per
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When it comes to SEO, most people agree that the most important things a site can have is high quality content and strong inbound links. These are the things the search engines are looking for when determining your ranking and and deciding if your site is the one that is going to meet their searcher’s
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What’s the ROI of social media? That’s the million-dollar question that every marketer and brand manager would like to answer — and yet, we still can’t do it.Earlier this year, a study reported that 74% of CMOs predicted that 2011 would be the year that social efforts were finally tied to hard ROI. And here we
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How can you be persuasive with consumers on social media? One of the best books on persuasion is called Influence, in which author Robert Cialdini describes six elements of effective persuasion. I share those tactics below and analyze how they can best be applied to a social media audience. 1. Reciprocation – The Oldest Trick
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1. Ask Your Fans What They Want It sounds simple enough, but a lot of brands don’t take that second step. One brand that did was Adobe, which recently charged its product management group with running its Facebook Page for Photoshop in 2009. At the time, the Page had fewer than 300,000 fans. Now it has
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Facebook statistics show that it has 250 million active users each with an average 120 friends. More than 1 billion photos are uploaded every month by its users, over 70% of whom use applications like games and quizzes in Facebook. Unfortunately, most users don’t know the implications of entering personal information, making friends, and playing games
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