SEO

25 Online Marketing Tactics For Small Businesses

I love small businesses. As a small business, there are many opportunities for growth with a smart marketing strategy. But you’ve probably noticed a problem. Most of the marketing tactics out there are expensive! A simple Facebook or Google ad campaign can cost tens of thousands of dollars. So how can a small business use …

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Guide to competitor analysis for digital marketing 

While researching your target market and establishing your industry niche is what will give you the ‘edge’, understanding the strengths and weaknesses of your competitors, and using that information to your advantage, is what will earn you success. Below, we investigate the steps that you need to take in order to complete a digital marketing …

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SEO for Local Businesses Trends and Tips

In 2016, SEO will be more important than ever for local businesses. This isn’t just wild conjecture; all data points to the ever-increasing importance of search engines. Take a look at this study by GE Capital Retail Bank, which said that 81% of shoppers research online before making big purchase decisions. Or this study by Google, Ipsos …

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What Is SEO / Search Engine Optimization?

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such asGoogle, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers …

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29 Worst Practices & Most Common SEO Failures.

Continued from Part 1: 29 Worst Practices & Most Common SEO Failures. Best Practices Implementing the 14 best practices below (or at least some of them) and avoiding the worst practices should offer you a straightforward approach to better visibility in search engines, including Google, Yahoo!, and Bing. Best Practice Doing now Will do soon Won’t …

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