VIDEO PRODUCTION
Video Production Services
At Konvergense, we create compelling video content that captivates, inspires, and drives results. With decades of experience across industries, our team transforms ideas into powerful visual stories that align seamlessly with your marketing strategy. From live-action shoots to animated motion graphics, we deliver professional-grade videos designed to engage audiences and amplify your brand’s impact. We combine creativity with data-driven insights to produce videos tailored to resonate with your target audience. Whether you're launching a new product, building brand awareness, or boosting conversions, our experts map every video to your business objectives for measurable success. Through strategic omnichannel distribution, we help brands connect with audiences at every touchpoint. At Konvergense, we craft videos that inform, inspire, and persuade - taking your brand’s story to the next level.
Social Media Videos
Exciting, interesting, fun videos, targeted at your audience on Social Media platforms including YouTube, Instagram, Facebook, Linked In & TikTok.
Branded Videos
Brand-specific promotional and marketing video content that aims to promote or inform about your brand or product to your target audience.
Corporate Videos
High production quality videos for companies and businesses aimed at promoting and educating partners, clients & other stakeholders.
Explainer Videos
A video that explains a concept, business idea, product, or service in 2 minutes or less. This could be in a whiteboard format or using 2D or 3D animation.
Educational Video
Informative and educational videos that aim to inform, educate or train aimed customers, employees, or business partners.
Customer Testimonials
Short videos that highlight the positive experiences your customer's, partners & clients have had with your product, brand or service
TV Commercials
Short product or brand videos produced to the best production standards aimed at growing sales, building awareness, or promoting an offer.
Internal Communication Videos
Training, induction, or education videos produced primarily for employees, staff, contractors to help train, educate or inform them on procedures and policies.
Animated Videos
Videos produced using 2D or 3D animation and motion graphics that can be used for sharing virtually any kind of communication with your audience.
Our approach to professional
video
production
Understanding what's needed?
The first stage of any video production process is to ask questions, analyze, and understand key variables about the video to be produced.
- What is the purpose of the video
- Who is the audience for the video
- What is the key message the video audience should get
- What is the call to action, if any?
- How have others done similar videos
- What could be the scale and size of the project
Finalizing the details of the video
The Creative stage helps us figure out exactly what type of video and what production style is required.
- Type of video: animation, motion graphics, filmed video or a hybrid of these
- Length/duration of the video
- Mood boards, style, color palette and, tone,
- Music, Voiceover
- Production values and required resources
Planning the required resources & schedule
Pre-productions basically summarizes all resources and content which will be required to produce the video
- Establish the final budget
- Finalizing the crew
- Finalize the shoot schedule
- Production requirements
- Extras
- Stock Footage requirements
- Scripting
- Voiceover artists
- Talent/Models/actors if required
- Makeup artists
- Costumes
- Animation/motion graphics requirements
- Storyboarding
- Studio requirements
- Set Locations
- Gear, cameras, lighting
- Aerial/Drone
- Videography requirements
Lights, camera, action and more
This is when the actual shoot happens to produce the visuals, sounds and other assest which will be used in the production of the final video.
The production phase is the culmination of all the previous stages of work done on the project. It’s the execution of the plan and translating the concept, idea, vision into a final visual form in the way the story and creative plan had envisaged. The production phase enables the producer to accumulate all the raw, basic components of the video. This would typically consist of the following:
• Organizing the crew
• Organizing the required gear such as cameras, lenses on scheduled dates and locations
• Primary video shooting
• Location Sound recording (if needed)
• Voiceover recording
• Shooting B-roll
• Selecting the music
• Selecting any stock footage if required
Getting all talent release forms signed off
Let's get the video ready for premiere
Post-production is when the entire video is assembled in the editing studio and everyone gets to see how the final video has turned out.
- Logging the footage
- Editing the footage
- Animation & titling
- Motion graphics
- Producing the final story
- Music selection
- Sound design
- Exporting a mobile version of the video
- Reviews/approvals
- Final Delivery
Getting views &
audience for the video
In the digital era video optimization could be the difference between a successful outcome or an average result.
Based on the selected audience and platforms for your video it is important to properly optimize and market the video so it achieves the traction, views and shareability a good video campaign should have. The video could also be used for paid advertising on Google Display Ad campaigns, YouTube ads or channel content or for organic campaigns on social media platforms such as, Instagram and Facebook. A good video optimization and marketing plan would normally include:
- ·Creating a properly researched description of the video
- Discovering and using best performing hashtags and keywords in your niche
- Associating the suitable keywords relevant to your campaign, product, service
- Incorporating the proper metadata and tags to the video
- Uploading to the relevant platforms in the correct orientation and resolutions
- Selectively promote the video on your website, newsletter, email signature, blog, and many other customer touchpoints
Nothing Expresses An Idea Better Than a Video
Video marketing is enabling businesses to achieve unprecedented mileage and ROI compared to any other form of media. Here are a few stats:
88% of video marketers reported that video gives them a positive ROI compared to other forms of media use traditionally - WYZOL
49% of decision-makers say thought leadership influences their purchasing decisions. – Edelman and LinkedIn B2B Thought Leadership Impact Study
51% of marketing professionals worldwide name vides as the type of content with the highest ROI – Wordstream
68% of people prefer to watch a video to learn about a product or service, instaed of any othe media type – Wyzowl
Video Marketing That Drives Engagement & Traffic
How our unique video marketing strategy is enabling companies to generate more traffic, more engagement, and more conversions online.
Production
We produce quality videos of any kind that are aligned to your brand, business, service or marketing objectives at affordable rates on a turnkey basis.
Distribution
We advise and assist you in distributing and circulating your videos via the most suitable online channels such as social media, blogs, forums to attain maximum views.
Advertising
We create targeted ad campaigns online to promote video views to your potential customers using remarketing campaigns for enhanced conversions
Optimization
We optimize every video content for search, across all platforms to maximize views through search and discovery on all platforms
Marketing
We create a plan for our clients on how to effectively market their videos for maximum mileage using, blogs, email campaigns, and newsletters.
Monitoring
We monitor the results using Analytics across all channels and obtain valuable insight and data on what performed the best and how to leverage that medium.
Video Solutions
For the Digital Age
Video has become the most engaging content format on all social media, platforms. Video based content consistently generates far higher engagement, shareability a than image, text or links. By uploading organic content in video format on Facebook and Instagram, brands have reported a far a higher engagement and views. Clearly this is a huge opportunity for business to scale up their social media performance by developing most of their content in video format and obtain better recall and brand awareness even in organic content.
As one of the best video production agency we help clients actively engage with the opportunities being offered by video for their content marketing activities. We help you build a video strategy across all social media platforms and then produce interesting, brand-centric content to populate these platforms and hyper target potential customers. Clients also have the option of leveraging video content for Social commerce by giving customers high quality product videos which can then be linked to online shops to make a purchase.
We offer clients a high-return social media content strategy that includes ideas about what to produce, how to produce it and how and who to market it to, for the following platforms on social media:
- YouTube videos
- Instagram Feed posts
- Instagram Stories
- Instagram Reels
- IGTV Videos
- Facebook videos
- Tiktok videos
- Linked In Videos
- Twitter Videos
Gone are the days when customers would have to browse through a printed user manual or catalogue to understand how their product works. Video is fast replacing print as the primary medium for learning about a new product and service . Product videos can be produced in several ways based on your needs and target audience and the amount of information to be shared with the viewer. For businesses it is particularly useful to produce a produce or service video and simplify and distill what may be a complicated idea with ease.
Professionally produced product videos should be an integral part of the overall marketing strategy because it elevates the perception consumers have for a product or brand and help establish trust and confidence in the company. We recommend producing product videos particularly if it requires detailed explanation, elaborate description, technical elements that can best be explained visually or to just engage your customers in your product or service. The following types of product videos are the most commonly recommend for product or services:
- Product launch video
- Infomercials
- Event videos
- Live video
- User Generated video
- Store videos
- User experience
- videos
Using video for marketing and branding has surpassed all projections. It is not the preferred content format for online marketing and social media marketing. The statistics prove the trends convincingly. A massive 86% of businesses use video content, and nearly 93% of marketers believe that it is an important part of their overall strategy.
With over two billion YouTube users its easy to understand why video content and marketing has become indispensable to contemporary digitally-driven marketing efforts. Highly proactive marketers have effectively utilized this enormous opportunity to produce sponsored content designed to influence, educate, inspire and eventually influence customers with their video content.
What exactly is branded video?
Simply speaking video content produced, promoted or marketed by a brand which subtly aims to share the brand values, philosophy, strengths and attributes is “branded content”. It’s important to emphasize that branded video does not directly promote or advertise the brand or its products. Branded content seeks to build brand loyalty, trust, and positioning more than anything else – however the desired outcome and long term objectives are essentially to influence customer behavior build brand engagement and eventually to monetise it in the brand’s favour.
Benefits of branded video content
With the huge popularity of digital video, brands are challenged to find new and original ways of reaching their potential customers. Branded video content enables brands to obtain customer attention and interest without resorting to paid advertising and traditional marketing methods. We help brands produce thoughtfully, engaging and genuine branded content that could offer the following distinct benefits including:
- Non-disruptive: Customer tend to not perceive branded content as intrusive and deliberately persuasive, that helps in positive brand association.
- Emotional connection: Branded storytelling seeks to build long-term relationships, trust and positive associations with the brand as opposed to buy/sell interaction.
- Engaging: Thoughtfully produced branded video content primarily aims to boost customer interest by showcasing personalized, helpful, interesting and useful stuff, making it more interesting and attention-worthy.
- Authentic: Branded video content by definition is real, honest and not commercially driven. This helps make it more real and authentic.
- Shareable: The eventual goal of branded content is to create brand centric stories that people love ad share with others for its intrinsic value and not commercial performance.
According to a recent Forrester report on video advertising trends, its projected that video advertising will reach $102.8 billion by 2023. The phenomenal growth and popularity of video advertising coupled with hyper-targeting options availability of advanced analytics has made video advertising a very crucial component of any digital marketing plan.
Device usage trends worldwide indicate an overwhelming domination of mobile phones as the preferred and most frequently used platform to consumer media and content on social or otherwise. Consumers use mobile phones for virtually everything from news, to entertainment to communication and to share information. According to reliable research mobile devices contributed in excess of over 52% of all worldwide online traffic, and all video marketing stats show continuing growth.
As a result, video advertising on mobile phones is gaining popularity due to its effectiveness and huge reach. A mobile optimized video ad can obtain be an excellent medium for targeting specific set of audience with ease and relatively low cost. We produce the following most popular video ads for our clients:
- IGTV video ads
- In-stream video ads for Facebook
- Video ads for Instagram
- Bumper ads for YouTube
- Long format video ads for YouTube
- Video Ads for Google
- Display Network
Get To Know Us Better
Curious to know what sets us apart and drives our success in the fiercely competitive landscape in the UAE? Look no further than the people behind our exceptional work. Know more about us and the people who power our agency with their skills and expertise.